Products

Our flagship product is ready-to-fish and built for performance.

Features:

• Precision hand-cut Pacific herring

• Custom brine for scent, firmness, and longevity

• Proven rigging for a consistent roll

• Ideal for salmon and trout trolling applications

Perfect for:

• Charter captains

• Tournament anglers

• Serious weekend fishermen

• Bait shops and wholesale partners

Wholesale pricing and partnerships are available for bait shops and outfitting businesses.

Pacific Herring Cut Bait Strips – Blue Label (approx. 5–6”)

Premium Pacific Herring Cut Bait Strips – Blue Label are hand-cut to the ideal 6–7” length, designed specifically to fit most standard bait heads with the perfect roll. These strips are precision brined for maximum durability, natural shine, and long-lasting performance in both warm and cold water.

Sourced from high-quality West Coast Pacific herring, each batch is prepared to deliver consistent action and scent dispersion that attracts aggressive salmon and trout on Lake Ontario and throughout the Great Lakes.

Each pack contains an approximate 50/50 mix of tails and no-tail strips, giving anglers versatility to fine-tune roll speed and presentation.

Product Features:

• 6–7” cut strips – ideal for most bait heads

• Precision brined for durability, shine, and scent retention

• Excellent roll and action at multiple trolling speeds

• Effective for Chinook (King), Coho, and trout

• Approx. 50% tails / 50% no-tail mix

• Shelf stable, but best kept frozen until use for maximum freshness
  
  

When you want consistent roll, durability, and fish-catching flash — Blue Label delivers.

Pacific Herring Cut Bait Strips – Purple Label (approx 6-7” Magnum)

When the bait gets bigger, so should your spread.

Purple Label Magnum Strips are cut from larger Pacific herring and measure 7–8” in length, with thicker profiles designed to match mature forage. These larger strips are built for targeting big, aggressive salmon and trout that are feeding on full-size baitfish.

If kings are keyed in on larger alewives and adult bait, downsizing isn’t the answer — matching the hatch is. Keeping magnum strips in your cooler lets you adjust your program when fish are hunting bigger meals.

Brined for durability, shine, and consistent roll, Purple Label strips hold up at trolling speeds and deliver the bold presence needed to trigger mature fish.

Product Features:

• 7–8” magnum cut strips

• Thicker profile from larger herring

• Designed for larger bait heads and big fish programs

• Precision brined for durability and flash

• Ideal for mature King salmon and trophy trout

• Match larger natural forage
  
  

Big water. Big bait. Big bites.
Keep a few magnum strips in stock — because sometimes they don’t want a snack… they want a meal.